Link Share Friday – September 4, 2015

Articles we’re sharing this week focus on content, social media and video. And scroll down to read more about how exhibitors will benefit from your show daily. Ways to Promote Your Event with Twitter via @Vision_Matrix Great primer on ways to getting your event to go viral on Twitter. Don’t Forget: Leftover Content Can Be … Continue reading Link Share Friday – September 4, 2015

Communication: The Key to a Successful Conference

By Mariela Murphy Meeting planners will tell you the secret to a successful conference or event is communication, especially when it comes to the attendee experience. Attendees, or participants as they are now more properly referred to, are looking not only to be educated at your event but more importantly to be engaged, to be … Continue reading Communication: The Key to a Successful Conference

Link Share Friday – May 22, 2015

Articles we’re sharing this week focus on content marketing and social media. Please scroll down for today’s link to view the ISET Today sample. Use Social Proof to Increase Conference Registrations via @JeffHurt Testimonials are a great marketing tool! 3 Twitter Features to Consider for Marketing Your Trade Association via @RealMatch Are you prepared for … Continue reading Link Share Friday – May 22, 2015

Enhance Your Social Media Strategy with Real-Time Posts

Look at ways to incorporate show daily daily content into your conference's onsite social media strategy Scheduling platforms – i.e. Hootsuite, Sprout Social and TweetDeck – are a great tool for prescheduling tweets during your conference to promote the day’s events, thank sponsors and send out reminders. Doing so, however, only scratches the surface. Investing … Continue reading Enhance Your Social Media Strategy with Real-Time Posts

4 Ways to Make Attendees A Part of your Conference’s Communications Strategy

Member engagement comes in many different shapes and forms –  how you can get attendees involved in your conference communications strategy? Here are a few examples: What’s in a Name?: Rather than having your staff rack their brains for a name for your show daily, why not have some fun with it? Change the publication's … Continue reading 4 Ways to Make Attendees A Part of your Conference’s Communications Strategy

Attendees + Social Media = Free Marketing

Tweets with quotes from speakers Photos on Facebook or Instagram A blog post shared on LinkedIn Regardless of the social media platform that an attendee uses during your conference, they’re telling anyone who will listen about their experience at your conference. Yes, posts can be both good and bad, but, assuming the positive greatly outweigh … Continue reading Attendees + Social Media = Free Marketing

Springtime Recap: Using Social Media In and Around Your Meetings

Mapping out a conference's social media strategy starts long before registration opens and continues long after the final presentations have been delivered. [Scroll down to take our poll!] Sabrina Kidwai and Lauren Precker, both with ASAE, opened their "Tips on How to Use Social Media In and Around Your Meetings” session at Springtime on April … Continue reading Springtime Recap: Using Social Media In and Around Your Meetings