Case Study: Print and Video Working Together

Sending an email highlighting conference content will show non-attendees what they missed.
Sending an email highlighting conference content will show non-attendees what they missed.

Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.

Yes, show dailies start out in print format, but now are also immediately available in digital formats that can be shared via email and social media, and added to website archives. Our digital publications create another medium for sharing video clips, beyond social media. Continue reading

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Show Dailies Support Event Technology, Generate Non-Dues Revenue

For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile apps support each other. Continue reading

Recommended Reading: Video Marketing

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Photos and stories can share content, but videos create opportunities for engagement. Incorporating video into your marketing plan is a must. Check out “3 Videos All Associations Should Have” from Green Buzz Agency for some great tips. Continue reading

Streamlining Onsite Content Curation

Every communications outlet ties into another. Here, the video clips are reminding attendees to read the show daily for more information.
Every communications outlet ties into another. Here, the video clips are reminding attendees to read the show daily for more information.

Video production, social media and digital technologies are now must-haves for a conference’s communications strategy. But incorporating these offerings may be harder than it sounds if your staff is overstretched or isn’t sure what questions to ask when screening potential vendors.

Earlier this year, we wrote a blog post about the pros and cons of outsourcing your show daily. But a recent project led me to think about our knowledge about and connection to videographers, photographers, social media managers and reporters. Each of these entities should support the other: Continue reading

Link Share Friday – August 14, 2015

We’re mixing up today’s Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily:

CLN Daily

Click here to read the Monday issue, which includes:

  • Previews and recaps written by the publication’s committee of member-authors
  • New Product Showcase
  • Association News
  • Update exhibitor list and floor plan

 

 

 

Continue reading

Tapped Out at Annual? Unleash the Power of Members as Communicators

ASN BLOGBy Paula Eichenbrenner

As an association staffer, you want to communicate all of the highlights from your conference as the meeting transpires. But it’s difficult to adequately cover multiple plenaries, hundreds of presentations, and dozens of networking events – all happening while you’re performing a long list of on-site duties. Why not invite your members to help?

At my society, we host a competitive application process to select conference bloggers and video bloggers from among our membership. Bloggers are expected to submit 3-5 guest posts for the ASN blog while attending annual, and video bloggers are required to upload at least two videos per day to conference playlists on the ASN YouTube channel. Continue reading