Case Study: Print and Video Working Together

Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together

Recommended Reading: Video Content on a Budget

Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget

Show Dailies Support Event Technology, Generate Non-Dues Revenue

For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile … Continue reading Show Dailies Support Event Technology, Generate Non-Dues Revenue

Recommended Reading: Video Marketing

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Photos and stories can share content, but videos create opportunities for engagement. Incorporating video into your marketing plan … Continue reading Recommended Reading: Video Marketing

Streamlining Onsite Content Curation

Video production, social media and digital technologies are now must-haves for a conference's communications strategy. But incorporating these offerings may be harder than it sounds if your staff is overstretched or isn't sure what questions to ask when screening potential vendors. Earlier this year, we wrote a blog post about the pros and cons of … Continue reading Streamlining Onsite Content Curation

Link Share Friday – October 9, 2015

Today we're sharing articles about video marketing and social media.  And scroll down for links to additional posts about the value of publishing a show daily. Where does video fit in your marketing mix? via @csalomonlee Video is hot. Your conference may have a video production team capturing attendee & exhibitor interviews, clips from presentations … Continue reading Link Share Friday – October 9, 2015

Link Share Friday – September 4, 2015

Articles we’re sharing this week focus on content, social media and video. And scroll down to read more about how exhibitors will benefit from your show daily. Ways to Promote Your Event with Twitter via @Vision_Matrix Great primer on ways to getting your event to go viral on Twitter. Don’t Forget: Leftover Content Can Be … Continue reading Link Share Friday – September 4, 2015