Tapped Out at Annual? Unleash the Power of Members as Communicators

By Paula Eichenbrenner As an association staffer, you want to communicate all of the highlights from your conference as the meeting transpires. But it’s difficult to adequately cover multiple plenaries, hundreds of presentations, and dozens of networking events – all happening while you’re performing a long list of on-site duties. Why not invite your members … Continue reading Tapped Out at Annual? Unleash the Power of Members as Communicators

Link Share Friday – June 5, 2015

We're mixing up today's Link Share Friday post, and sharing links to some of our recent projects to highlight the many unique offerings of a show daily:   What's on the Horizon? Click here to read the Wednesday issue, which includes: Session previews and interviews with course directors Information on "can't miss" session Updated exhibitor … Continue reading Link Share Friday – June 5, 2015

Engaged Members Make Great Marketing

By Nicole Burkart Every association has vocal members - it doesn't take complicated data analysis to find them, you know them already. They are liking, favoriting, posting, and responding frequently to your social media efforts. They ask questions in sessions and work the room at receptions. Personal accounts of what their association membership means to … Continue reading Engaged Members Make Great Marketing

Link Share Friday – April 3, 2015

Today's focus is on event technologies that can enhance your attendees' experiences. Meerkat, Periscope, and the Personalization of Live Streaming via @FreemanXP Live streaming was one piece of big news that came out of SxSW. Does it have a place in the meetings industry? How Tech Can Improve Any Event via @EventsTagHQ Ask CustomNEWS about … Continue reading Link Share Friday – April 3, 2015

Vendor Collaboration: How Your Conference Benefits

How many vendors does your association work with onsite? Audiovisual team Mobile app developer Photo booth staff Photographers and videographers Show daily publisher Each vendor has an area of expertise that you rely onto them for. But with the introduction of mobile apps and digital technologies, there’s more and more overlapping. Here’s a few ways … Continue reading Vendor Collaboration: How Your Conference Benefits

Link Share Friday – Feb. 20, 2015

Today’s post links to articles about the state of print, video marketing and sponsorships. 'Print medium will continue to grow, will co-exist with digital publishing' - FICCI via @bsindia Our digital marketing initiatives have developed grown out of the success of our print product – we aren’t trying to replace print, but build on it. Digital … Continue reading Link Share Friday – Feb. 20, 2015

Link Share Friday – Jan. 23, 2015

I often come across articles with tie-ins to conference communications and the services that CustomNEWS provides. On Fridays, we'll share links to a few of these articles. This week's topics include digital technology, social media and content marketing. Leverage Digital Technology to Pitch to Younger Professionals via @TSNN_com_US: How can a print publication be used … Continue reading Link Share Friday – Jan. 23, 2015

Getting More From Your Conference Keynote

Selecting a conference’s keynote speaker is a very big deal: press releases are written, the speaker’s photo appears in marketing brochures and interviews are scheduled with the association’s publications to further promote his/her appearance. The speaker then travels to your conference, presents, and then, most often, departs. So much is done pre-conference to promote the … Continue reading Getting More From Your Conference Keynote