Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done? Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year
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Recommended Reading: Video Marketing
(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We'll then share some links to some of our posts on related topics. Happy reading!) Photos and stories can share content, but videos create opportunities for engagement. Incorporating video into your marketing plan … Continue reading Recommended Reading: Video Marketing
Sometimes, it’s Personal…
By Tim Mercer, Vice President, CustomNEWS, Inc. When the Pulse nightclub massacre happened in Orlando this past June, there was an international outpouring of shock, sadness and compassion. One of CustomNEWS’ show daily clients, the American Library Association (ALA), was to hold its annual conference in the Florida city only a couple of weeks later. … Continue reading Sometimes, it’s Personal…