If you were to look at a conference's sponsorship prospectus in 2019, you'd probably see a lot of "tried and true" offerings that often get scooped up very quickly. But when the COVID-19 pandemic required an immediate shift to virtual events, sponsorship prospectuses ended up in the trash. Lanyards, hotel keys, tote bags and escalator … Continue reading No Tote Bag? What about a Polybag?
Over the past few years, there's been a trend in the events industry to reduce the amount of printed materials at meetings and trade shows. Mobile apps have made some of these printed items obsolete, but not everything can be replaced with an app. Print for Virtual? Now, with the majority of events taking place … Continue reading Yes, Virtual Events Need Printed Materials
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Industry partnerships are invaluable to associations. While these partnerships often involve more than just purchasing a tradeshow booth, exhibiting offers companies the opportunity to network with their target market – your attendees. When an event is cancelled, it’s a missed opportunity. Moving to a virtual event may sound great to attendees – they still have … Continue reading Virtual Events: What’s in it for Exhibitors?
Like many of our colleagues in the events industry, our team has been attending a lot of webinars. We want to learn as much as we can about virtual events, so that the services CustomNEWS offers will complement and add value, not just generate revenue. When live events return, it’s expected that most conferences will … Continue reading Hybrid Meetings: Welcoming your Virtual Audience
Face-to-face conferences and tradeshows are known for networking, engagement and education. But uncertainty brought about by the COVID-19 pandemic has brought virtual and hybrid formats front and center. The Expo Group hosted an engaging webinar yesterday, “Engagement Strategies for Virtual and Hybrid Events.” Dana Freker Doody, Todd Carruth and Thom Singer discussed what virtual and … Continue reading Webinar Recap: Engaging Virtual Attendees
The virtual audience needs engagement opportunities that make them feel included. Working polling, text chat (with a dedicated moderator) and games into the virtual conference arena are a must. What about the conference show daily? Before you dismiss it as something that wouldn't add value to your virtual conference, check out our ideas: Highlight virtual … Continue reading Engaging Virtual Attendees: Don’t Overlook your Show Daily!