Over the past few years, there's been a trend in the events industry to reduce the amount of printed materials at meetings and trade shows. Mobile apps have made some of these printed items obsolete, but not everything can be replaced with an app. Print for Virtual? Now, with the majority of events taking place … Continue reading Yes, Virtual Events Need Printed Materials
One big unknown in 2021 is the comfort level of attendees when it comes to the return of live events. A recent survey of healthcare professionals conducted by FHTglobal shares feedback from healthcare professionals. It gives us an idea of what's worked so far, and what hasn't. It also looked at what may be holding … Continue reading Healthcare Professionals Survey Provides Insight on Success of Virtual Meetings
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020
At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?
Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?