During the month of June, we added 11 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. We wrote about the potential role for print publications, ideas for canceled events, sharing content and much more. We wanted to highlight a few of the month’s popular posts, along with … Continue reading Monthly Round-Up: June’s Popular Posts
Moving to a virtual platform provides both new opportunities and challenges. Some elements of a live event, such as a poster hall or onsite store, may require some creative thinking. But without travel requirements, attendance may see a boost; and you can also market to new audiences - invite them to "test drive" what you … Continue reading Blog Round-Up: Virtual Events, Part 3
Whether it's a live or virtual event, the sharing of conference content shouldn't stop just because the event has concluded. Digital publishing provides multiple tools that can increase your ROI, connect exhibitors with their target audience and remind users about future opportunities. Do you offer on-demand sessions? Promote access: attendees may have missed a session, … Continue reading Post-Event Communications: Continue to Share Content, Generate Revenue
At live events, you have a captive audience. Conference logistics keep attendees engaged, and moving along, from sessions to the exhibit hall, back to sessions, etc. But how do you keep users engaged during a virtual conference? They may log in to watch some sessions, or visit the virtual exhibit hall - but distractions are … Continue reading How do you Communicate with Attendees during a Virtual Event?
Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?
The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print
Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community
Onsite bookstores often draw crowds at conferences. Attendees have the opportunity to shop apparel, publications and other fun items to take home. But what happens when your event is moved onto a virtual platform? Can you still sell these items through your online store? And can you do so without asking a staff member to … Continue reading Virtual Conferences: What about your Store?
Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall