Engaged Members Make Great Marketing

By Nicole Burkart Every association has vocal members - it doesn't take complicated data analysis to find them, you know them already. They are liking, favoriting, posting, and responding frequently to your social media efforts. They ask questions in sessions and work the room at receptions. Personal accounts of what their association membership means to … Continue reading Engaged Members Make Great Marketing

Vendor Collaboration: How Your Conference Benefits

How many vendors does your association work with onsite? Audiovisual team Mobile app developer Photo booth staff Photographers and videographers Show daily publisher Each vendor has an area of expertise that you rely onto them for. But with the introduction of mobile apps and digital technologies, there’s more and more overlapping. Here’s a few ways … Continue reading Vendor Collaboration: How Your Conference Benefits

Expand your Digital Marketing Presence with a News-focused Website

Showcase conference news, photos and videos throughout the year! Publishing a show daily requires the management of a lot of moving parts: preconference planning (printers, onsite staff and distribution), onsite coordination (logistics and daily production) and post-show evaluation (profits and relevance). But one of my favorite parts is the editorial planning: selecting sessions to cover, … Continue reading Expand your Digital Marketing Presence with a News-focused Website